This was an Internal Communication Motion Graphic Videos for BRF S.A. in 2019.
As part of my professional experience, I had the opportunity to work on a project for BRF S.A., a renowned company known for its tradition and commitment to quality. The objective was to create two engaging and informative motion graphic videos for internal communication purposes.
Briefing: The project involved the creation of two 2D motion graphic videos, utilizing animation techniques to effectively convey important messages within the organization. The videos were designed to be visually appealing, engaging, and aligned with the company’s brand identity.
Company: BRF S.A.
Year: 2019
Technique: 2D animation
Duration: 05:00 and 15:00 minutes
Target Audience: Internal employees
Objectives: Enhance Internal Communication: The videos aimed to improve communication within the organization by effectively conveying important information, updates, and key messages to employees.
Visual Appeal and Brand Consistency: The animations were designed to be visually captivating, incorporating the company’s branding elements, such as logo, colors, and typography, to ensure a cohesive visual identity.
Information Retention: Through engaging visuals, clear narration, and concise messaging, the videos aimed to enhance information retention among the target audience, making it easier for employees to grasp and remember the communicated content.
Successful delivery of visually appealing content that effectively conveyed key messages to the internal audience.
Positive feedback received from the client, acknowledging the videos’ impact on internal communication within the organization.