Redesigning a brand’s logo and identity is an exciting process that involves a deep understanding of the company’s values, target audience, and desired image. In the case of AC Clothing, a Brazilian virtual fashion store specializing in women’s fashion, the goal was to shift the brand’s identity to a more mature, grown-up mentality while always prioritizing the client’s needs.
The first step in this process was to conduct research into the brand’s history, target audience, and competitors. Through this research, we identified key aspects of the brand’s personality that needed to be reflected in the new logo and identity, such as elegance, sophistication, and care for the customer.
Based on these insights, we developed a new logo that captured the essence of the brand while updating it to reflect its new, more mature personality. The new logo features a sleek, modern font with an abstract symbol that represents the brand’s commitment to always caring for the client. The color palette was updated to include more muted, sophisticated tones that evoke a sense of elegance and refinement.
